In the hi-tech world of eBusiness (internet business) SEO, first impressions matter enormously. In fact, your website has only a few seconds to make an impression or catch a searcher’s interest and persuade them to visit your site. That’s why it is crucially important to choose the right domain name.
What is a Domain Name?
A domain name is your unique eBusiness address online. It is one of the major factors in the success of any startup eBusiness venture as well a major deciding element of the success on any eBusiness eMarketing (Internet marketing) and SEO campaign.
What are its Importance?
It distinguishes your eBusiness from others on the Internet. It allows internet users to quickly and easily find your website.
As your eBusiness’ web identity relies upon on your domain name, registering it for your website will provide the proper impetus to properly illustrate and provide a positive word-picture of your eBusiness’ products and services and start and boost your online presence on SERPs as well as improve the chances for brand recall among online users.
Furthermore, choosing the right one also advantageously provides your website positive first impressions, enhances your site’s clickability, increases your chance to be highly ranked in major SERPs and increases flow of traffic and makes your site search engine-friendly and user-friendly.
Useful Tips in Choosing the Right Domain
As the right domain name is extremely important in an eBusiness’ SEO and Internet marketing campaign, it is important to learn some useful tips in choosing it right (though a search engine optimization company does have search engine optimization packages that include one of its SEO services the providing of a right domain name for your website).
1. Come up with Top 5 Keywords
List down the top 5 keywords that best depict your chosen website.
2. Set up a Proper Keyword Research
Investigate, figure out and analyze the amount of traffic, competition and commercial viability of your chosen keywords. Ensure that you understand the amount of competition that you are up against in picking your niche and keywords.
3. Create a Unique Domain Name
Remember that first impression matters online and making a big first impression that can easily capture the attention of searchers can increase your site’s potential to be clicked (clicked-through rates), so it is important to make it unique for it will distinguish your domain from others on the web.
4. Choose a Domain that’s Brandable
Make sure that you select the right one that is easily remembered and easily recalled. Remember that advertising your domain and your its SERP’s presence greatly depends on the ease with which the domain can be remembered or recalled.
5. Choose a Domain that is Easy To Type and Spell
Make sure that it does not require considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds so that you will not lose any of your site’s branding and marketing value.