Okay, so you’ve heard that choosing keywords is important for your website. That is correct; you will need to understand how to choose the best keywords in order to be successful online. A quick definition of a keyword is a specific word or phrases that people type into search engines to find information about something they are looking for. For example: what words did you type in the search engine to get to this article? Those words or phrases are called keywords. In order to be successful online you will need to understand these top tips to choose the best keywords. So read on and I will explain how to do so.
In order for visitors to find your website or other web content you will need to use keywords so when they search for it, they can find you. The first step you should take is to research your target audience or target market. Let’s say, for example, you run a company that sells organic cat food. Now, would they be male or female? What would their hobbies be? Ask yourself questions like that and narrow down who your target audience is. Put yourself in the position of your customer: what words would they search to find organic cat food? You as a seller might enter different phrases into a search box than a potential customer would. You should be keeping track of this information that you gather in a notebook or in a document on your computer for easy access. It will be handy to have for when you are doing other research.
Now, you will need to find a specific niche for yourself. Why would this be necessary? If you pick too broad of a niche, such as “cat food” or “cat stuff”, it will be harder for people to find you. If your niche is too broad, your content could get lost in a sea of other search results. If you have less competition in the search engines, it will be easier for you to rise up to the top of the list, thus creating more traffic and potential customers viewing your content. So how do keywords play into picking a specific niche? Usually, surfers who type broad phases into search engines are less likely to buy, or to know what they are looking for than those who actually type in something specific. Also, getting to a top ranking on the search engines is far more likely if you have specific keywords related to your niche, rather than something generic. You’ll be setting yourself up for success if you choose those specific niche phrases.
Here is the last of these top tips to choose the best keywords: brainstorm and research keywords. Now that you somewhat understand how important it is to find your target audience, and also to find a specific niche, it’s time you start brainstorming some actual keywords, and research them. Brainstorming is where you can get creative. Make a list of all the words and phrases your potential customers might type into the search engines to get to your website or web content. You need to be creative here; try to think like your target audience again. Keep this list in a safe place, you will need it later. After you have brainstormed, it’s time to research your keywords. You can purchase software that will analyze the keywords for you, and tell you how much competition they have, or you can do it the old fashioned way – with Google’s free keyword research tool. I’ll explain a bit on how to research using the research tool. Usually, if you buy software; it comes with instructions on how to do the research anyway. So, what you’ll need to do is type in one of your keywords into a search engine, but make sure you put it in quotations. This will show you how many people are actually searching for that phrase. If you are just starting out it’s a good idea to go for the keywords with less competition, as it will be easier for you to get to the top of the search engines this way. I usually look for keywords with under 10,000 results found. Eventually you can move up to phrases with more competition, but at first you should stick with those that have less competition.