Before you go generalizing all web designers as just designers, you should know there are a lot of genres for website designers. Websites are composed of many different parts. You have the layout, the graphics, content, links, pictures, site maps, and your underlying programming if you want it to work correctly.
A good website designer will handle all these things. The programming ought to be handled by a programmer. They can act as a connector between the end-user and technology. The graphic designer will design things like dynamic elements, dynamic animations, themes, color schemes, and the logos.
Another type of a designer is known as an SEO consultant. They’re not exactly like a designer, but they know how searches work and what it’s going to take to make that website work right with the search engines. An SEO consultant knows exactly how and where to place your content, and how to balance it out so it has an easy flow. So when you go searching for a web designer, look for all of these things.
It’s a big undertaking for any one person to take on every one of these aspects alone. But there are lots of times that one person will double up on two of these tasks. Like sometimes your designer may also be able to do programming and some graphics work. This means you only need the SEO consultant. And all of these people are easily located.
When trying to select the right designer, you should look for specific qualities in how they actually do their work.
Good designers need originality. Their previous works should show you that. You don’t want copied content from work they’ve already done. Ask to view their portfolio and see some testimonials from clients they had before. A well satisfied customer is the best reference there is.
Designers should be able to design your website so that any independent manager will be able to easily manage that site with no help from the original designer. All editable files need to be give into your hands.