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Tips to Make Your Website More Friendly to Search Engines

The first step in this process is to do keyword research. Take a few hours to figure out what exact words or phrases are used by the people that you want to visit your website. Once you have done that, you should use those keywords on a pertinent webpage. Let’s say one of your potential customers is looking for ‘magenta corduroy overalls’, you will need to make sure that a relevant page on your website contains those exact words. Also, use these keywords in the first couple of words of your page title; this is the most important part of your page (from the search engines’ point of view). Do this with all the pages on your website, but don’t overuse the keywords, and don’t stuff them in there all willy nilly, as search engines (and humans) don’t really like that.

The next tip to make your website search engine friendly is to get good advice from an expert on SEO. You need to choose your sources for information well, though. Some people out there believe in scamming the search engines. This is a dangerous method, plus it’s just bad for your credibility. So don’t fill your pages with hidden keywords; stick with credible sources for your information and you’ll be fine.

Build a website that is easy for the search engines to understand. Take advantage of the new technologies like CSS (cascading style sheets). This will minimize the amount of formatting in the HTML page code. The search engines really like that. So if you are unfamiliar with using CSS or other forms of code, you might want to hire a programmer who can do it for you. It’s better to work smarter than harder anyway, right? Also make your website easy to navigate; make the text easy to read. Engines don’t follow image links or animated links very well. They like simple, easy to use navigation, and your potential customers will like it better too!

The next tip to make your website search engine friendly is to submit your website to the search engines themselves. This doesn’t necessarily guarantee you a better position in the results but it does help a bit. Google and Yahoo have an actual facility where you can submit a list of all the pages on your website. This does take a little bit of technical knowledge, but you will get some valuable information about how often and how well your website is being looked at by the engines.

One last tip is that content is king. Make sure you update your website often, and fill it with informative and relevant content. Search engines love blogs and regularly updated content.

So in summary, remember to do thorough keyword research, and incorporate those keywords in to your web pages and into your content too if you can. Get some good information on search engine optimization (as there is too much information to mention it all in one article). Next is to build a webpage that is easy to navigate, and submit your website to the actual websites such as Google and Yahoo. Doing these tips can help make your website more friendly to your potential customers and to the engines.


10 Web Development Tips to Better Your Website Success

The most common mistake any company or individual can make when venturing out on a new website project is to assume that design is everything. I can assure you that your website’s design on its own is not what will make you successful.

A quality and professional web development service is what will affect the success of your site and its online objectives. High standards (above industry) are developed for a reason, and that is to ensure the product and service you receive is of paramount quality and to a professional level, so that your website will function as intended and provide the right return on investment.

Too many businesses that are relying on the success of their website to help drive their business will bypass the crucial step of dealing with a professional development company based on price.

In this article I will reveal 10 tips to choose the right development company and how it will better your project’s success.

10 Tips to Choose the Right Web Development Company

  • Track Record – Choose a company that has an established track record. Generally a web company that has more than 15+ websites that they have designed or developed in-house with case studies to show their achievements. Any qualifications or awards won will also help establish this.
  • Methodology – Ensure your chosen company has a strong web development methodology or process. This means that when your chosen company develops your website you can track the progress of your project and ensure all key quality standards are covered.
  • Usability – Design does play a heavy role in the development of your web project. Ensure the company you choose has strong visitor usability and user-friendly interaction knowledge. Usability is how visitors will interact with your website and how effectively they reach your end goal.
  • Development Team – The company you choose should have an in-house development team. Don’t use a company that is going to send your project work off to another country or other out-sourced web companies. You don’t want to be chasing an invisible rabbit down a hole should things be affected by an unforeseen event.
  • Design Team – Your web company ideally should have an in-house design team, unless you are dealing with another individual or company for design. This tip relates to tip 3, if your web company has a designer in-house this will better the success of the project as the development will mirror the design better and its objectives.
  • SEO – Choose a web development company that has an understanding of search engine optimization. Another important factor to any web projects success is making sure the company you deal with knows about SEO and how it will affect your website.
  • Social Media – Social media is a new form of marketing and can drive great results. Dealing with a web developer that understands this can help you drive better traffic and alternative forms of login.This tip applies to socially active websites and e-commerce based projects.
  • Content – Content is the biggest thing that pushes your website and draws in your visitors. Content will be the main thing that will sell your services or product, the company you deal with should have good development techniques to structure content effectively.
  • E-commerce – Choose a web development company that has e-commerce experience. E-commerce is fast becoming the biggest way to make money online, how your customers make payments is very important. Make sure you deal with a development company that can recommend and implement the best payment methods available.
  • Support – The most important tip to date, your development company must be able to support you as a customer and provide ongoing maintenance and service. Work with a company that is going to be around a year from the time you employ them, too many customers I have met have been left in limbo because the company or individual they were dealing with has gone bust or skipped the country to leave you in the middle of nowhere.

3 Tips When Starting a Website

Starting your own website can be fun and financially rewarding if developed correctly. Read three tips when starting a website.

Develop An Update Schedule

Before launching your website you should develop an update schedule that is reasonable. It’s common to launch your website with great enthusiasm and become less interested after every month. If you forget to update your website regularly it will be difficult to retain returning visitors.

Don’t Use Too Many Ads

Once you’ve built and launched your website there’s an immediate urge to begin monetizing your efforts. One of the easiest and most efficient ways to create a revenue stream with your website is through the use of contextual paid advertisements.

You allow other webmasters to place ads on your webpages through the use of Google AdWords or other ad platforms. It becomes tempting to fill every white space on your website with ads.

Taking this approach is often counter productive because it will create a negative user experience if your content is surrounded by too many ads. Choose a logical place on your webpages to place ads, but always keep in mind that too many ads become a distraction to visitors and will create a negative experience.

Use Accepted Web Standards

It’s a common desire to express your personal design with your website but from a business standpoint it’s always more efficient to use commonly used web standards.

Most people see the same type of navigation on every website and want to try something different to stand out from the crowd. You may impress a few visitors with a non-standard design but the bulk of your visitors will feel lost when they reach your website.

Using standards that are already accepted and common to most websites will eliminate the learning curve and help with your web usability. If you use a design and interface that is not common, be sure to test it’s ease of use with several friends before launching the website.


Tips for Choosing a Quality Website Builder

Quality Website BuilderToday you will find that there are many different website builders available. A quick search in popular search engines will quickly show you how many different options are available. Of course, since there are so many options, sometimes it can be tough to figure out which builder will work best for your website. Here are a few tips you can use to ensure you choose a quality website builder so you can build a top quality website.

Tip #1 – Ensure It’s Easy to Use

First, when you are choosing a website builder, make sure that it is easy to use. It used to be thought that building a new website was extremely difficult. However, it doesn’t have to be today. Quality builders can make this task easy and inexpensive for you. Look for a good builder that will make it extremely easy for you to build and design the website you want.

Tip #2 – Pay Just Once

Another important tip is to make sure that you choose a quality website builder that only requires you to pay once. This way you are able to update your website whenever needed without having to pay more money. Some options require that you pay a monthly fee and this can get expensive.

Tip #3 – Take a Look at the Features

You’ll also need to take a look at the features of the website builder you are considering. Different builders offer different widgets that can help you quickly create great features for your site, such as a video player, photo galleries and more.

Tip #4 – Host Compatibility

There are many website builders out there that force you to store your files on the web. This means that if you want to go with a different host, you’ll lose the website that you worked so hard on. Going with an offline builder will allow you to easily make sure your site is compatible with a variety of web hosts, which makes it easier for you.

Tip #5 – Many Templates

It’s a good idea to look for a website builder that has a variety of different templates you can choose for your website. This allows you to focus on other important aspects of your site instead of trying to design the entire layout on your own. There are many templates available with the top website builder companies in a variety of different categories.

Tip #6 – Check Into Technical Support

It is definitely important that you have good technical support when you are choosing your website builder. Make sure you can get support fast, whether by live chat, email, or on the phone. You may even want to check out their support system to ensure you get the support needed if something happens to your website.


3 Sure-Fire Tips For Choosing Profitable Keywords

By using these 3 simple sure-fire tips for choosing profitable keywords you will be able to increase not only the traffic to your website but you will find that your income from ads placed on your web pages will improve dramatically.

What self-respecting webmaster doesn’t want their site to be found on the first page of Search Engine results? What website owner doesn’t want each of their web pages to appear as the first choice of results for their keywords? What eCommerce site doesn’t want to earn a gazillion dollars on the Google AdSense appearing on their web pages?

Why not maximize your income and the search results for each of your web pages by choosing profitable keywords?

Here’s how…

Tip #1:
The first step is to use the theory of supply and demand to your advantage when selecting the keywords for each of your web pages. Basically you want to choose keywords with higher demand and lower supply.

Essentially what this means is that many people use a particular keyword or keyword phrase when performing a search, (the demand) yet there are very few websites that are using that same keyword, (the supply).

Tip #2:
Rather than selecting a single keyword, identify a keyword phrase. For example, this article is written using the keyword phrase “choosing profitable keywords” which has a much smaller supply than the single term “keyword”. The supply data shows that this keyword phase is much less than the demand. That means that the people using this search term are much more likely to find this article since it will appear on the first page of search results.

Tip #3:
Use the free version of the Google AdWords Tool to determine the profitability of the keywords you select for the content on your web pages. It is astounding how a simple twist in the order of words or using a plural (or non-plural) version of a two or three keyword phase can change the worth from a meager 5 cents to $10 or far more.


Useful SEO Tips in Choosing the Right Domain

In the hi-tech world of eBusiness (internet business) SEO, first impressions matter enormously. In fact, your website has only a few seconds to make an impression or catch a searcher’s interest and persuade them to visit your site. That’s why it is crucially important to choose the right domain name.

What is a Domain Name?

A domain name is your unique eBusiness address online. It is one of the major factors in the success of any startup eBusiness venture as well a major deciding element of the success on any eBusiness eMarketing (Internet marketing) and SEO campaign.

What are its Importance?

It distinguishes your eBusiness from others on the Internet. It allows internet users to quickly and easily find your website.

As your eBusiness’ web identity relies upon on your domain name, registering it for your website will provide the proper impetus to properly illustrate and provide a positive word-picture of your eBusiness’ products and services and start and boost your online presence on SERPs as well as improve the chances for brand recall among online users.

Furthermore, choosing the right one also advantageously provides your website positive first impressions, enhances your site’s clickability, increases your chance to be highly ranked in major SERPs and increases flow of traffic and makes your site search engine-friendly and user-friendly.

Useful Tips in Choosing the Right Domain

As the right domain name is extremely important in an eBusiness’ SEO and Internet marketing campaign, it is important to learn some useful tips in choosing it right (though a search engine optimization company does have search engine optimization packages that include one of its SEO services the providing of a right domain name for your website).

1. Come up with Top 5 Keywords

List down the top 5 keywords that best depict your chosen website.

2. Set up a Proper Keyword Research

Investigate, figure out and analyze the amount of traffic, competition and commercial viability of your chosen keywords. Ensure that you understand the amount of competition that you are up against in picking your niche and keywords.

3. Create a Unique Domain Name

Remember that first impression matters online and making a big first impression that can easily capture the attention of searchers can increase your site’s potential to be clicked (clicked-through rates), so it is important to make it unique for it will distinguish your domain from others on the web.

4. Choose a Domain that’s Brandable

Make sure that you select the right one that is easily remembered and easily recalled. Remember that advertising your domain and your its SERP’s presence greatly depends on the ease with which the domain can be remembered or recalled.

5. Choose a Domain that is Easy To Type and Spell

Make sure that it does not require considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds so that you will not lose any of your site’s branding and marketing value.


Top Tips to Choose the Best Keywords

Okay, so you’ve heard that choosing keywords is important for your website. That is correct; you will need to understand how to choose the best keywords in order to be successful online. A quick definition of a keyword is a specific word or phrases that people type into search engines to find information about something they are looking for. For example: what words did you type in the search engine to get to this article? Those words or phrases are called keywords. In order to be successful online you will need to understand these top tips to choose the best keywords. So read on and I will explain how to do so.

In order for visitors to find your website or other web content you will need to use keywords so when they search for it, they can find you. The first step you should take is to research your target audience or target market. Let’s say, for example, you run a company that sells organic cat food. Now, would they be male or female? What would their hobbies be? Ask yourself questions like that and narrow down who your target audience is. Put yourself in the position of your customer: what words would they search to find organic cat food? You as a seller might enter different phrases into a search box than a potential customer would. You should be keeping track of this information that you gather in a notebook or in a document on your computer for easy access. It will be handy to have for when you are doing other research.

Now, you will need to find a specific niche for yourself. Why would this be necessary? If you pick too broad of a niche, such as “cat food” or “cat stuff”, it will be harder for people to find you. If your niche is too broad, your content could get lost in a sea of other search results. If you have less competition in the search engines, it will be easier for you to rise up to the top of the list, thus creating more traffic and potential customers viewing your content. So how do keywords play into picking a specific niche? Usually, surfers who type broad phases into search engines are less likely to buy, or to know what they are looking for than those who actually type in something specific. Also, getting to a top ranking on the search engines is far more likely if you have specific keywords related to your niche, rather than something generic. You’ll be setting yourself up for success if you choose those specific niche phrases.

Here is the last of these top tips to choose the best keywords: brainstorm and research keywords. Now that you somewhat understand how important it is to find your target audience, and also to find a specific niche, it’s time you start brainstorming some actual keywords, and research them. Brainstorming is where you can get creative. Make a list of all the words and phrases your potential customers might type into the search engines to get to your website or web content. You need to be creative here; try to think like your target audience again. Keep this list in a safe place, you will need it later. After you have brainstormed, it’s time to research your keywords. You can purchase software that will analyze the keywords for you, and tell you how much competition they have, or you can do it the old fashioned way – with Google’s free keyword research tool. I’ll explain a bit on how to research using the research tool. Usually, if you buy software; it comes with instructions on how to do the research anyway. So, what you’ll need to do is type in one of your keywords into a search engine, but make sure you put it in quotations. This will show you how many people are actually searching for that phrase. If you are just starting out it’s a good idea to go for the keywords with less competition, as it will be easier for you to get to the top of the search engines this way. I usually look for keywords with under 10,000 results found. Eventually you can move up to phrases with more competition, but at first you should stick with those that have less competition.


6 Tips on Choosing Your Website Designing Software

The website designing business is a very lucrative career option these days because no matter what the size of the business is, everyone wants to have an online presence. To set up this business, the first thing you will need is a good website designing software. If you are new to this line of work, here are some tips to help you in choosing a good website designing software.

1. Check out the templates which are available with the software. You should also check out the appearance of the software and how it can be useful for your purpose. A good website designing software should come with easy user interface.

2. If you are a new designer, you should choose a web designing software that is simple and easy to understand. You will find that there are many WYSIWG editors that are perfect for beginners. The full meaning of the word is “What you see is what you get”; they display instantly how a website will look like the moment you are designing it or writing the codes in the HTML editor.

3. If you are a professional designer and in tandem with the latest in designing and technology, you should choose any software which comes with all the latest features. You have enough of experience to understand the complexities of such software. You will need such updated software to meet demands of customers.

4. Different kinds of website need different kind of programming language. Some are very common like HTML while some need specific scripting language like PHP. A good website designing software should support all of them and if not, there should be provision for adding it with no or little charges.

5. A good website designing software will support various kinds of image formats. It should not only support basic image formats, but also advanced and latest ones like Flash.

6. Last but not the least is the price of the software. It should be in tandem with the features that the software is providing. Look out for hidden costs as well as up gradation costs. If you like the software but believe that the price is a little high for you, you can always go for software financing from a good lender.


Tips To Choose a Website Design Company for Your Business

Want to open your own digital marketing agency? The first step is to have a good and an attractive website that will convey your message to the clients in the right way. As we are living in the digital era, all of us depend on the internet. A single website can act as a platform between customer and company. For example, when you are looking for a smartphone, you will browse several e-commerce sites that sell smartphones and other electrical appliances. The site that will offer your phone at the most competitive price is best for you. Along with the information, the webpage’ should have such design that it attracts viewers.

If you want to have your own site for your business, the very first approach is to hire a website design company that will offer bespoke services. Here are some of the tips that you can follow when you are choosing a proficient website designing agency.

1. Know your requirements

The firsts step in finding a reputed agency offering good services is to know your needs. Each of the business sectors has its own specific requirements and type of clients. You have to consider your aim, goals, and measures to achieve success. If you are launching a new business and you require brand awareness, you have to just provide the information about products and services. Setting a target is vital for gaining viewers or customers.

2. Know your budget-

Whether you are building a brick mortar company or an online business, making a budget is necessary. Not everyone is a millionaire, so you have to craft your strategy in such a way that it is neither too costly nor too affordable. When you are hiring the professional, you should discuss your budget before handing over the project. There are certain agencies that can misguide you. But carefulness is a prime factor when choosing a professional designing company for your site.

3. Communicate and learn-

You can take help of the internet to shortlist some of the reputed companies in your locality. Visit the offices one by one so that you can you can get an idea of what they are offering. If you find the team working there is interacting, be sure that you will get the best services from them.

4. Check the track records-

One of the best ways to choose one agency that will design your site is to check the track records. If the agency is having lots of clients with good reviews and working experience, then you will also get the best services like them.


6 Top Tips On Choosing Your Website Domain Name

The domain name of your website is very important. It promotes the professionalism of any company or business and reminds visitors and customers who you are and what you stand for.

There are several aspects of your domain name you need to consider including:

1. How it is spelled – keep it short and simple, preferably the exact name of your business. Do not use hyphens or at least no more than one. These are difficult to remember and insert, especially along with dots and slashes so the easier to remember the better.

2. Keyword optimisation – if possible, include high-ranking keywords so that search engine spiders recognise and rank higher positions within listings. By accessing keyword analysis tools from Google and other search engine providers, you can identify the terms commonly used when people are looking for information on the internet. In fact, typing the first words into Google provides a list of the most recent and popular terms. This gives you a starting point.

3. Use a play on words – but do not be too clever. The easier to remember the better. A good example is phones4u where letters and numbers have been used. Again, remember to consider your business name and incorporate this, if possible, somewhere in the title. Make it too complicated and anyone attempting to type in your address may stumble across other websites and be distracted.

4. Research possibilities – use the facilities provided by domain registers to try various combinations and wording as some may be very expensive where others are only a couple of dollars per year. When deciding on your name, you normally pay up front for the first two years again, dependent on how much the name costs.

5. The suffix or extension – or the .com or The dots are very important in a website address and it ending is normally used in business. It is also more universal and worldwide whereas using will link mainly to the United Kingdom. There are also lots of other file extensions available including .org, .au and so on. It is your website name so you choose. Bigger companies tend to buy all of the possible extensions along with their main name to prevent anyone using their reputation to gain monetary success.

6. Unique – it is true that most of the branded domain names can be taken however, your business name will no doubt be unique and you can build a reputation around it. By creating marketing and association with good quality information or products, your name will be remembered and easily recalled.