Browse Month by July 2016

Tips to Make Your Website More Friendly to Search Engines

The first step in this process is to do keyword research. Take a few hours to figure out what exact words or phrases are used by the people that you want to visit your website. Once you have done that, you should use those keywords on a pertinent webpage. Let’s say one of your potential customers is looking for ‘magenta corduroy overalls’, you will need to make sure that a relevant page on your website contains those exact words. Also, use these keywords in the first couple of words of your page title; this is the most important part of your page (from the search engines’ point of view). Do this with all the pages on your website, but don’t overuse the keywords, and don’t stuff them in there all willy nilly, as search engines (and humans) don’t really like that.

The next tip to make your website search engine friendly is to get good advice from an expert on SEO. You need to choose your sources for information well, though. Some people out there believe in scamming the search engines. This is a dangerous method, plus it’s just bad for your credibility. So don’t fill your pages with hidden keywords; stick with credible sources for your information and you’ll be fine.

Build a website that is easy for the search engines to understand. Take advantage of the new technologies like CSS (cascading style sheets). This will minimize the amount of formatting in the HTML page code. The search engines really like that. So if you are unfamiliar with using CSS or other forms of code, you might want to hire a programmer who can do it for you. It’s better to work smarter than harder anyway, right? Also make your website easy to navigate; make the text easy to read. Engines don’t follow image links or animated links very well. They like simple, easy to use navigation, and your potential customers will like it better too!

The next tip to make your website search engine friendly is to submit your website to the search engines themselves. This doesn’t necessarily guarantee you a better position in the results but it does help a bit. Google and Yahoo have an actual facility where you can submit a list of all the pages on your website. This does take a little bit of technical knowledge, but you will get some valuable information about how often and how well your website is being looked at by the engines.

One last tip is that content is king. Make sure you update your website often, and fill it with informative and relevant content. Search engines love blogs and regularly updated content.

So in summary, remember to do thorough keyword research, and incorporate those keywords in to your web pages and into your content too if you can. Get some good information on search engine optimization (as there is too much information to mention it all in one article). Next is to build a webpage that is easy to navigate, and submit your website to the actual websites such as Google and Yahoo. Doing these tips can help make your website more friendly to your potential customers and to the engines.


10 Web Development Tips to Better Your Website Success

The most common mistake any company or individual can make when venturing out on a new website project is to assume that design is everything. I can assure you that your website’s design on its own is not what will make you successful.

A quality and professional web development service is what will affect the success of your site and its online objectives. High standards (above industry) are developed for a reason, and that is to ensure the product and service you receive is of paramount quality and to a professional level, so that your website will function as intended and provide the right return on investment.

Too many businesses that are relying on the success of their website to help drive their business will bypass the crucial step of dealing with a professional development company based on price.

In this article I will reveal 10 tips to choose the right development company and how it will better your project’s success.

10 Tips to Choose the Right Web Development Company

  • Track Record – Choose a company that has an established track record. Generally a web company that has more than 15+ websites that they have designed or developed in-house with case studies to show their achievements. Any qualifications or awards won will also help establish this.
  • Methodology – Ensure your chosen company has a strong web development methodology or process. This means that when your chosen company develops your website you can track the progress of your project and ensure all key quality standards are covered.
  • Usability – Design does play a heavy role in the development of your web project. Ensure the company you choose has strong visitor usability and user-friendly interaction knowledge. Usability is how visitors will interact with your website and how effectively they reach your end goal.
  • Development Team – The company you choose should have an in-house development team. Don’t use a company that is going to send your project work off to another country or other out-sourced web companies. You don’t want to be chasing an invisible rabbit down a hole should things be affected by an unforeseen event.
  • Design Team – Your web company ideally should have an in-house design team, unless you are dealing with another individual or company for design. This tip relates to tip 3, if your web company has a designer in-house this will better the success of the project as the development will mirror the design better and its objectives.
  • SEO – Choose a web development company that has an understanding of search engine optimization. Another important factor to any web projects success is making sure the company you deal with knows about SEO and how it will affect your website.
  • Social Media – Social media is a new form of marketing and can drive great results. Dealing with a web developer that understands this can help you drive better traffic and alternative forms of login.This tip applies to socially active websites and e-commerce based projects.
  • Content – Content is the biggest thing that pushes your website and draws in your visitors. Content will be the main thing that will sell your services or product, the company you deal with should have good development techniques to structure content effectively.
  • E-commerce – Choose a web development company that has e-commerce experience. E-commerce is fast becoming the biggest way to make money online, how your customers make payments is very important. Make sure you deal with a development company that can recommend and implement the best payment methods available.
  • Support – The most important tip to date, your development company must be able to support you as a customer and provide ongoing maintenance and service. Work with a company that is going to be around a year from the time you employ them, too many customers I have met have been left in limbo because the company or individual they were dealing with has gone bust or skipped the country to leave you in the middle of nowhere.

3 Tips When Starting a Website

Starting your own website can be fun and financially rewarding if developed correctly. Read three tips when starting a website.

Develop An Update Schedule

Before launching your website you should develop an update schedule that is reasonable. It’s common to launch your website with great enthusiasm and become less interested after every month. If you forget to update your website regularly it will be difficult to retain returning visitors.

Don’t Use Too Many Ads

Once you’ve built and launched your website there’s an immediate urge to begin monetizing your efforts. One of the easiest and most efficient ways to create a revenue stream with your website is through the use of contextual paid advertisements.

You allow other webmasters to place ads on your webpages through the use of Google AdWords or other ad platforms. It becomes tempting to fill every white space on your website with ads.

Taking this approach is often counter productive because it will create a negative user experience if your content is surrounded by too many ads. Choose a logical place on your webpages to place ads, but always keep in mind that too many ads become a distraction to visitors and will create a negative experience.

Use Accepted Web Standards

It’s a common desire to express your personal design with your website but from a business standpoint it’s always more efficient to use commonly used web standards.

Most people see the same type of navigation on every website and want to try something different to stand out from the crowd. You may impress a few visitors with a non-standard design but the bulk of your visitors will feel lost when they reach your website.

Using standards that are already accepted and common to most websites will eliminate the learning curve and help with your web usability. If you use a design and interface that is not common, be sure to test it’s ease of use with several friends before launching the website.