Browse Month by April 2016
Website

6 Top Tips On Choosing Your Website Domain Name

The domain name of your website is very important. It promotes the professionalism of any company or business and reminds visitors and customers who you are and what you stand for.

There are several aspects of your domain name you need to consider including:

1. How it is spelled – keep it short and simple, preferably the exact name of your business. Do not use hyphens or at least no more than one. These are difficult to remember and insert, especially along with dots and slashes so the easier to remember the better.

2. Keyword optimisation – if possible, include high-ranking keywords so that search engine spiders recognise and rank higher positions within listings. By accessing keyword analysis tools from Google and other search engine providers, you can identify the terms commonly used when people are looking for information on the internet. In fact, typing the first words into Google provides a list of the most recent and popular terms. This gives you a starting point.

3. Use a play on words – but do not be too clever. The easier to remember the better. A good example is phones4u where letters and numbers have been used. Again, remember to consider your business name and incorporate this, if possible, somewhere in the title. Make it too complicated and anyone attempting to type in your address may stumble across other websites and be distracted.

4. Research possibilities – use the facilities provided by domain registers to try various combinations and wording as some may be very expensive where others are only a couple of dollars per year. When deciding on your name, you normally pay up front for the first two years again, dependent on how much the name costs.

5. The suffix or extension – or the .com or .co.uk. The dots are very important in a website address and it the.com ending is normally used in business. It is also more universal and worldwide whereas using .co.uk will link mainly to the United Kingdom. There are also lots of other file extensions available including .org, .au and so on. It is your website name so you choose. Bigger companies tend to buy all of the possible extensions along with their main name to prevent anyone using their reputation to gain monetary success.

6. Unique – it is true that most of the branded domain names can be taken however, your business name will no doubt be unique and you can build a reputation around it. By creating marketing and association with good quality information or products, your name will be remembered and easily recalled.

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Website

Five Tips For Choosing Your Website Designer

Before you go generalizing all web designers as just designers, you should know there are a lot of genres for website designers. Websites are composed of many different parts. You have the layout, the graphics, content, links, pictures, site maps, and your underlying programming if you want it to work correctly.

A good website designer will handle all these things. The programming ought to be handled by a programmer. They can act as a connector between the end-user and technology. The graphic designer will design things like dynamic elements, dynamic animations, themes, color schemes, and the logos.

Another type of a designer is known as an SEO consultant. They’re not exactly like a designer, but they know how searches work and what it’s going to take to make that website work right with the search engines. An SEO consultant knows exactly how and where to place your content, and how to balance it out so it has an easy flow. So when you go searching for a web designer, look for all of these things.

It’s a big undertaking for any one person to take on every one of these aspects alone. But there are lots of times that one person will double up on two of these tasks. Like sometimes your designer may also be able to do programming and some graphics work. This means you only need the SEO consultant. And all of these people are easily located.

When trying to select the right designer, you should look for specific qualities in how they actually do their work.

Good designers need originality. Their previous works should show you that. You don’t want copied content from work they’ve already done. Ask to view their portfolio and see some testimonials from clients they had before. A well satisfied customer is the best reference there is.

Designers should be able to design your website so that any independent manager will be able to easily manage that site with no help from the original designer. All editable files need to be give into your hands.

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Website

Top Tips to Choose Membership Website Software

Prepare and Plan

It is usually not the membership website software which is the problem. The main challenge is to design and prepare the site so you can manage your subscribers effectively and easily, with minimal interventions.

So first, think about the main questions about your membership software:

  • how to integrate it to your existing website?
  • how to integrate it to your e autoresponder sequences
  • how it should work with your merchant account or how will you get paid
  • ho the content should be distributed
  • how to organize content for various membership levels (if you need more than one)

All this needs to be clarified before creating the membership site and even before thinking about buying the membership software.

Let’s look at some of the questions.

Membership levels
Do you want to have just a member and non member area on your site? Or do you want to have a few levels, e.g. Silver, Bronze, Gold, Platinum. Do you want to have a more complicated structure, e.g. sub-levels or ‘special’ levels?

Content distribution
Do you want to have a static content which your subscribers access or do you want to add new content on an ongoing basis? Do you even want to ‘drip content’? This means that the content is available automatically for the user only after some period of time after subscription.

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